BETTER SALES, STRONGER TEAMS, SUSTAINABLE GROWTH
The HEZA Sales Growth System delivers practical, results-driven sales solutions tailored to the travel industry. Built on over 25 years of real-world experience, it supports commission-based sales professionals, sales leaders, and founders/CEOs in strengthening performance and driving growth. From free diagnostic assessments that identify key opportunities, to focused bite-sized courses, team workshops, and one-to-one mentoring, the system provides the right level of support at every stage.
Choosing to invest in your development is one of the most powerful decisions you can make. An external perspective brings clarity, challenges assumptions, and helps refine you and your team’s sales approach to achieve stronger, more consistent outcomes.
TRUSTED BY
THE HEZA SALES GROWTH SYSTEM
If youâre looking to increase conversion, strengthen your pipeline, or bring more structure to your sales efforts, the first step is a focused conversation.
We offer practical resources and training designed for every stage â from commission-based sales professionals to managers and founders/CEOs looking to build and scale effective sales systems.
Start with a complimentary session to understand where you are, whatâs holding you back, and where the biggest opportunities sit. From there, you can explore the right level of support for you.
How effective is your sales performance?
Take this quick scorecard to assess how well your systems, team, marketing, and sales are working together â and uncover practical opportunities to improve results, drive growth, and increase revenue.
Coming Soon – Enquire below for details.
A structured, outcome-driven programme designed to improve conversion, pipeline quality, and long-term revenue performance.
Programme Modules:
- Sales Foundations
- Conversion Optimisation
- Lead Qualification
- The HEZA 7-Step Sales Processâ˘
- Objections & Closing
- Referrals & Repeat Revenue
- Accountability & Execution
Built for travel businesses ready to scale with discipline and consistency.
Alongside structured programmes, HEZA offers tailored mentoring and advisory support for individuals and organisations looking for a more focused, hands-on approach.
Drawing on extensive experience across experiential education, exchange organisations, and safari travel businesses, support spans the full commercial landscape â from client acquisition and market positioning through to revenue growth and sales leadership. Engagements range from working directly with commission-based sales professionals through to advising founders, CEOs, and senior teams on building and scaling effective sales functions.
This work is grounded in real-world experience as a sales and business leader. As a coach and mentor within the Entrepreneur Organization Accelerator Program, I have also supported emerging leaders through a year-long development journey, guiding the practical implementation of Scaling Up strategies and strengthening leadership capability.
Mentoring is designed to be practical, direct, and outcome-focused â whether through one-to-one sessions, ongoing advisory support, or targeted interventions to unlock specific challenges.
SCORE YOUR SALES (FREE)
How effective is your sales performance?
Take this quick scorecard to assess how well your systems, team, marketing, and sales are working together â and uncover practical opportunities to improve results, drive growth, and increase revenue.
TESTIMONIALS
Time + Tide
Bron Taylor, Head of Sales “Collaborating with Credo Travel to refine Time + Tideâs sales processes has been beneficial for our team. Their sales expertise and understanding of our products and the travel industry brought valuable ideas to the table. I believe Credo Travelâs input will enhance our sales efforts,…
Credo and EOA
Lucy Berndt Director and Partner: Tourism Touch & Salty Travel âI had the pleasure of working with Andy Woods-Ballard and truly appreciated his supportive and thoughtful approach as a coach. Andy is kind, approachable, and an excellent listener, which creates a space where you feel heard and understood. What stood out…
African Overland Tours
Jessica Barker, General Manager âWorking with Andy was a breath of fresh air and I highly recommend him for his exceptional consulting work that he completed with our team. From the outset, Andy had an intuitive understanding of our specific industry, processes and subject matter. He quickly assessed our needs…
Leopard Travel
Diana Granoux, Founder and Director âAndy worked with my team and I at the beginning of the year to help us hone and improve our sales processes. He did pre and post calls together with in person training for us. What I liked most were the very practical tools and templates…
TravelBud
Stewart Brown, Co-Founder and CEO âAndyâs experience, strategic know how and ability to coach have made him an invaluable âgo toâ when discussing new ideas and brainstorming solutions to challenges weâve faced at TravelBud. On top of providing a great sounding board for ideation and innovation, he has also led…
GROW NOW
If youâre looking to increase conversion, strengthen your pipeline, or bring more structure to your sales efforts, the first step is a focused conversation.
Whether youâre working on a commission basis, leading a team, or building a sales function, I offer a complimentary session to understand where you are, whatâs holding you back, and where the biggest opportunities sit.
If I can help, weâll map out the next steps. If not, Iâll guide you in the right direction.