Lucy Berndt 
Director and Partner: Tourism Touch & Salty Travel

“I had the pleasure of working with Andy Woods-Ballard and truly appreciated his supportive and thoughtful approach as a coach. Andy is kind, approachable, and an excellent listener, which creates a space where you feel heard and understood. What stood out most for me is his ability to draw on a wide range of experience across different industries. He brings forward ideas and perspectives that make you reflect deeply and consider new ways of solving challenges. Andy genuinely wants to help people grow, and he encourages you to think differently about obstacles and opportunities. I would recommend him to anyone looking for a coach who combines empathy with cross-industry insight and a genuine commitment to their success.” 

Lise Cameron
Marketing Director: Warp Development

“Being part of Andy’s team during the EOA 2IC programme was a genuinely great experience. His support, honest feedback, and ability to hold us accountable made a big difference.He brought fresh ideas and asked the right questions to help us see things from new angles. More than just a coach, he acted as a mentor and really cared about helping us grow.I left the programme with a clearer direction, new tools, and the confidence to move forward. Highly recommend working with Andy!”

Angelo Petersen
Procurement Manager: Syntech Distribution

“Working with my 2iC coach has been an incredibly rewarding experience.From the start, it was clear that his dedication to helping others grow and achieve their goals was unwavering. He has a unique ability to provide both guidance and support, always pushing me to stay accountable while creating a space where I feel encouraged to improve. His feedback is always constructive, and his approach to leadership is grounded in understanding and trust. He’s helped me stay focused, motivated, and disciplined, all while maintaining a genuine care for each person in the group. I’m truly grateful for the opportunity to have worked with him, and I’ve learned so much through his mentorship.”

Marcus te Vaarwerk
Director at Swindon Property

“I had the absolute pleasure to learn and gain insight into the world of business and how to optimize and hone my role and skillsets within my business from Andy. Over the last year Andy was my coach in our 2IC accelerator team and I couldn’t have asked for a better mentor. He was always able to provide useful and .. solutions and ideas into challenges that I faced as a team leader and director. He also held me accountable to implementing those changes which I believe is where most good plans fall short. Andy’s broad spectrum of knowledge meant that there were always practical situations he had in encountered that could be adjusted to my situation and applied. His mentorship has allowed me to elevate my role within my business and also implement new ideas and strategies to upscale my and my companies skillsets. If you are looking to grow as a team leader or expand as a business, I suggest chatting to Andy.“